ABOUT US

Who we are

We’re Novataj, a small team of herbalists and straight-talkers who believe self-care should be simple, effective, and honest. We started this shop after years of seeing harmful products and over-priced trends. Our job is to share with you only what’s genuinely worth using.

What we’re selling

A curated mix of natural, organic beauty and health essentials—everyday staples that deliver visible results without the side-effetcs. From hair and skin care to practical wellness tools, each item is selected for performance, safety, and value. On every product page you’ll find plain-language benefits, clear directions, and complete, natural ingredient details so you know exactly what you’re getting.

Why we’re selling it

Because great care shouldn’t be complicated or expensive. The biggest brands taught us the importance of quality and consistency; we add clarity and fairness—keeping prices reasonable, cutting gimmicks, and focusing on products that actually make a difference in real routines.

If we wouldn’t recommend a product to a close friend, we don’t carry it. Thanks for being here—and welcome to simpler, organic self-care.